Abstract: Most discussions of consumerism convey the impression that marketing is out-of-step with the consumer movement and that business response, if any, to consumerism has been superficial. This survey of leading marketing managers and consumer advocates in the United States indicates that most marketing executives think that they have come to grips with consumerism and are responding to its demands. Although the opinions of consumer advocates differ significantly from those of the marketing managers on some aspects of consumerism, the level of agreement between the two respondent groups is striking on many of the topics covered in the survey.

　　Subjects: CONSUMER cooperatives; CONSUMPTION (Economics); CONSUMERISM; MARKETING executives; BUSINESS enterprises; UNITED States; SURVEYS

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