Abstract:This article examines the antecedents of the general trust that participants in cooperative organizations have for managers of the cooperative. We argue that what we term general trust evolves from a pattern of careful, rational thinking (cognitive-based) coupled with an examination of one's feelings, instincts and intuition (affect-based). Based on a sample of 683 members of a farmers' marketing cooperative, we found that general trust is best represented by these two distinct, yet related, constructs and that general trust has a positive effect on members' performance from their co-op membership.

　　Subjects: cooperative societies; marketing cooperatives; interorganizational relations; business enterprises; marketing

全文链接