Abstract:This paper discusses the benefits of using strategic management principles as the cornerstone for building the agribusiness capstone experience. The necessity for agribusiness firms to create and implement strategies that build a sustainable competitive advantage in turn necessitates the development of strategic management skills in the leaders/managers of the future. As such, the objectives of a capstone course lean heavily toward the integrative development of strategic decision-making competence. This has a number of implications for the capstone professor in terms of course content, pedagogies, and subsequent measurement of student performance.

　　Subjects:Strategic planning; Agricultural industries; Business development; Marketing strategy; Sustainable development; Industrial management; Administration of general economic programs

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