【摘要】 农业是国民经济的基础，农产品质量安全问题关系着农业的可持续发展和人们的身体健康。农业标准化作为提高农产品质量安全的重要举措，可以从源头保障农产品质量安全，提升农业竞争力，是实现政府有效管理、农业生产效益的重要途径。农业标准化是按照市场的需求，运用“统一、简化、协调、优选”的原则，对农业生产产前、产中、产后全过程，制定标准、实施标准，并在农业生产和管理中加以实施应用，促进先进的农业科技成果和经验迅速推广，确保农产品质量安全的过程。目前，我国农业标准化的实施还主要以政府推动为主，实施过程大多在一定区域内采用统一模式。由于农业标准化还处于探索和推广阶段，其实施模式的运行机制还有待改善，实施要求的适应性还有待考察。同时由于农业标准化的实施变革了传统的农业生产方式，必然会引起经济效益的变化。要想实现农业标准化的全面持续推进，就必须改善农业标准化的各项措施，完善实施模式，将以政府推动为主转化为以市场拉动为主，实现农业标准化对质量和经济的双重保障。本论文基于农业标准化所采用最为普遍的合作社发展模式，运用系统论、市场失灵理论、交易费用理论、规模经济理论和供应链管理理论深入剖析了实施农业标准化对经济效益的影响。并通过对合作社及社员农户进行实地调研，采用Logistic模型实证分析了合作社发展模式下农业标准化措施对实现标准化产品经济效益的影响。通过对眉县齐峰富硒猕猴桃专业合作社进行典型案例分析找出既能保障产品质量安全又能带动经济效益的农业标准化有效路径。最后总结论文的整体研究结果，从合作社自身建设、人员素质、市场优化和政府政策四方面提出改进农业标准化措施的建议。

　　【Abstract】 Agriculture is the foundation of the national economy. The issue of agro-products’ quality and safetyis related to sustainable development of agriculture and people’s health. As an important measure ofimproving agro-products’ quality and safety, agricultural standardization could make sure agro-products’quality and safety and enhance the competitiveness of agriculture. Therefore, it’s a good way to achieveeffective management of the government and efficiency of agricultural production. Agriculturalstandardization is a process, in which the principles of―unification, simplification, coordination andoptimization‖are adopted, and agricultural standards for the whole process from pre-production topost-production are formulated and implemented to promote the extension of advanced agriculturalscientific and technological achievements and experience and to ensure agro-products’ quality andsafety. Nowadays, agricultural standardization is mainly implemented by governments and uniformimplementation models are normally used in some regions. Since agricultural standardization is in theexploration and promotion stage, the operating mechanism of implementation models still need to beimproved, and the adaptability of implementation requirements need to be investigated. At the sametime, the implementation of agricultural standardization changes the traditional mode of agriculturalproduction, which will inevitably cause changes of economic benefits. In order to achievecomprehensive and sustained advance of the agricultural standardization, it is necessary to improvevarious measures and implementation models of agricultural standardization, to convert the promotionby governments to the pull by markets, and to achieve the double protection of agro-products’ qualityand economy.In this paper the impact of agricultural standardization on economic benefits in the most commonlyused development model: cooperatives, was analyzed based on systems theory, market failure theory,transaction cost theory, economies of scale theory and supply chain management theory. Logistic modelanalysis and field surveys on cooperatives and their members were conducted to empirically analyze thespecific impact of agricultural standardization’ measures on agro-products’ economic benefits in thecooperatives. In addition, Qifeng selenium-rich kiwi professional cooperative in Mei County, as atypical case, was analyzed to find out a valid path of agricultural standardization which not only ensuredagro-products’ quality and safety but also promoted economic benefits. Finally, the research results wereconcluded and some suggestions were put forward in aspects of cooperatives’ own construction, qualityof personnel, market optimization and government policies to improve the measures of agriculturalstandardization.

　　【关键词】 农业标准化； 合作社； 农户； 经济效益； Logistic模型；

　　【Key words】 Agricultural standardization； Cooperatives； Farmers； Economic benefits； Logistic model；