【摘要】 农业产业化是以市场为导向，以规模化经营为途径，以龙头企业为支撑，通过实现区域化布局、专业化生产、企业化管理，将产供销有机的结合起来，形成规模化、一体化经营的形式。农业产业化能够有力的促进农业和农村经济结构调整，提高农业发展的竞争力，促进农村经济社会快速发展，成为建设社会主义新农村的有效途径。

　　清丰县位于河南省的东北部，冀鲁豫三省交界处，是传统的农业大县，农副产品资源丰富，清丰县结合自身的优势，因地制宜发展红(辣椒)、白(食用菌)、绿(林业)三大特色农业，农业和农村经济取得了很大的发展，但发展过程中也遇到了一些深层次的矛盾和问题，如农业结构不尽合理、农民增收缓慢、市场竞争力不强等。根据国内外的经验，实行农业产业化经营是破解农业和农村发展矛盾的有效途径。近年来，清丰县大力发展特色农产品产业化进程，通过基地建设、龙头带动等措施，促进了清丰县的农业增效、农民增收，有力的推动了县域经济又好又快发展。

　　本文采用实证调查和理论分析相结合的方法，从农业产业化的内涵、特征出发，结合清丰县辣椒的发展状况，对辣椒产业化的龙头企业、中介组织和农户等进行实地考察，将清丰县的辣椒产业化大致分为龙头企业带动型、市场带动型、中介组织带动型等三种发展模式，结合龙乡红辣椒有限公司、仙庄乡辣椒市场、科丰专业合作组织对三种发展模式进行分析，总结出目前清丰县发展辣椒产业化模式出现的龙头企业竞争力不强、利益机制不健全、农业产业化主体融资困难、农民组织化程度低等问题。根据制度变迁、交易费用等理论阐述了清丰县农业产业化的模式中政府政策不到位、市场体系不健全、服务体系不完善、科技人才匮乏等影响因素。

　　在查阅大量文献的基础上，结合美国发展农业的农工商综合体模式和潍坊发展农业的成功经验，提出在多元化发展的模式基础上适时发展“公司+基地”模式，公司自身建有农产品原材料基地，将农户成为企业的员工，有利于产品的质量和完善利益联结机制，预期为加快清丰县辣椒农业产业化步伐。本文的最后对清丰县的农业产业化发展提出一些建议，要进一步强化农业产业化的发展理念，将优势农业做大做强，政府在推进农业产业化发展过程中，应该坚持有所为和有所不为的总体方针，规范市场和中介组织的行为，完善农业产业化的服务体系建设，通过相应的制度创新来带动农业产业化发展的新模式，进而带动清丰县的整个农业发展。

　　【Abstract】Industrialized Agriculture is directed by domestic and international market. It is a system that routed by large scale production and management, supported by major corporations, and detailed by local design, professional production, industrial management, socialized service which combined with viable logistics chain. It can improve agricultural economics, competition level and proved to be a sufficient way of becoming “socialism new farmland”.

　　Qingfeng is located in the northeast of Henan Province. It is neighbored with Hebei and Shandong Provinces. Qingfeng is a traditional agricultural county with fully developed daily produce. Conbined with its own advantages, according to local conditions the development of red(pepper),white(mushroom),green(forestry),three major characteristics of agriculture.The county achieved fast development in recent years but also encountered multiple in-depth problems. For example, insufficient system, relatively low income of farmers and low competition ability. By studying international and domestic experiences, industrialized agriculture is the most viable way to solve these problems. In the past few years, the county developed pepper industry and edible fungi production which increased efficiency, farmer income and local economics.

　　This paper employs theoretical analysis and case studies to characterize industrialized agriculture. From the connotation of the industrialization of agriculture, feature combined with the Qingfeng pepper development and domestic and foreign agricultural industrialization theory, through field visits, a large number of interviews, broadly divided into the leading into corporation-motivated, market-motivated and intermediary-motivated three development mode. By analyzing the characteristics of three development modes and the combination of Longxiang peppers, the cents township pepper market, Kefeng cooperative organizations to carry out specific analysis, summed up the leading mode of the Qingfeng development of pepper industry of less competition, the interest mechanism is not perfect, the industrialization of agriculture the main difficulties in financing, organization of farmers and low, and according to the theory of institutional change, transaction costs, industrial concentration, detailed analysis of the mode of Qingfeng agriculture government policies in place, the market system is not perfect, imperfect of services, lack of scientific and technological personnel and other influencing factors.

　　This paper discussed the current situation of Qingfeng agriculture, combined with the of the farming complex pattern, the reality of Weifang “company + farmland base” model and Qingfeng development of agricultural industrialization, the timely development mode on the basis of the development of a diversified “company + farmland base” model, the company built its own raw material base of agricultural products, farmers become employees of the coupling mechanism, it is expected to accelerate the pace of the Qingfeng pepper industrialization of agriculture. End of this paper, make some suggestions to further strengthen the concept of the development of agricultural industrialization. Government should persist in and promote the development of agricultural industrialization process the overall policy of not regulating the market behavior and intermediary organizations to improve the service system of agricultural industrialization. Through the appropriate institutional to drive a new model for the development of agricultural industrialization, in order to stimulate the entire Qingfeng agricultural development.

　　【关键词】 农业产业化； 模式； 建议；

　　【Key words】Industrialized agriculture；pattern, suggestion