Abstract: On the basis of their studies of 35 food-buying co-ops in the greater Boston area, Curhan and Wertheim concluded that the major source of motivation for co-op members is involvement in primary group relationships. This conclusion is at variance with other studies of food co-ops that show price savings to be the primary motivator. Data from a current survey at small and large food co-ops in the western United States also underscore the importance of economic motivation among co-op members.

    Subjects: Cooperative societies; Grocery shopping; Employee motivation;Personnel management; Industrial psychology; United states;Human resources consulting services; Administration of human resource programs (except education, public health, and veterans' affairs programs);Motivation (psychology)

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